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The study examines the crucial role of value co-creation impacts on customer loyalty (attitudinal and behavioural loyalty) in the Chinese self-service food industry, especially in “Hot Pot,” also known as “Huo Guo,” taking into...

The purpose of this study is to examine the effective use of interactive touchscreen technology by pilgrims and the Umrah performers during the Hajj and Umrah rituals. The study relied on a media survey methodology. A...